Original Article by Anna Johansson – Entrepreneur
Offer Unparalleled Customer Service
You can make up for a number of potential shortcomings, including online presence, customer familiarity and price, by offering unparalleled customer service. Anytime a customer has an issue, do everything in your power to make it right, even if it means taking a short-term loss.
Provide your customers with surprise “extras,” like free samples or bonus products in their shipments. Make sure they’re absolutely satisfied with every purchase. If you go above and beyond, you’ll build a loyalty that’s practically unbreakable.
Competing with well-established powerhouses in your own online retail niche may be challenging, but it’s not impossible. If you’re not afraid to make adjustments to your business, and if you offer something your competitors can’t match, you should have a good chance of rising to prominence. Just make sure you’re doing everything with your customers’ best interests in mind.